So, we'll show you how to create all types of segments by using exploration reports in GA4. To create your custom. In Admin, under Data display, click Custom definitions. Click on ‘Create’. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. I'm trying to copy more that 120 custom dimensions and the script only copies 50 of them. This will appear in the Metric selector. The completion rate for this step is 4. As more users continue to access and leverage Google Analytics 4 (GA4) reporting features, there seems to be one question that is living rent free in most individual’s heads: “We have a specific question we want to answer, but the GA4 Standard Report doesn’t provide us with enough detail and the Explore Reports are too difficult to work with. 'email': users who click a link in an email marketing campaign. Save the report. Creating a sample segment overlap report. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. Step-1: Navigate to the ‘ Monetization Overview ’ report: Step-2: Scroll down the report until you see the data card named ‘ Purchase revenue by Order coupon ’: Step-3: Click on the link ‘ View order coupons ’ to see the ‘ Order Coupon ’ report:Here is what I came up with: First, add an event_count parameter to the event, and set the value to 1 - below is a screenshot of the event config in Tag Manager. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formCustom dimensions and metrics are not required for data collected through automatically collected events, enhanced measurements, and recommended events. google. Create a custom metric. ; Click Next. How to Create Custom Dimensions in GA4. And. What about the Unique Pageview metric? According to the GA documentation here, looks like Unique Pageview is no longer available in GA4:The following new GA4 metrics are mostly based on the Engaged Sessions metric, which Google defines as a session that lasts longer than 10 seconds, or had a conversion event, or had two or more screen or. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. In tab settings: Select “event name,” under “filters. In Admin, under Data display, click Custom definitions. Click Create new channel group to start with a copy of the default group. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:Calculated metrics are ideal whenever you want to report on a compound metric in GA4. With this, the add another data source option is changed to join another table. Your website should open in another tab. GA2: Classic, 2008. This new property is called ‘ Google Analytics 4 (or GA4). Did you can know you can create custom events in GA4 *without* Google Tag Manager? It's true, you can use the Create Event function within the GA4 platform t. Custom GA4 Reports are tailored reports created to help users filter out irrelevant information and gain deeper insights into the data that matters. The Data API can create reports on Event scoped Custom Metrics. Focus on the data that's most important to you. Metrics are variables for measuring. Click on "New" to create a. Measure anything that isn't captured in GA4's default metrics and dimensions. Custom Reports Google Analytics 4. Fields are metrics and dimensions that are available to your GA4 implementation, including custom fields. To the right of the condition builder, under Audience Trigger, click + Create new. These new metrics are based on “engaged sessions,” which Google has so kindly defined as: Sessions that lasted longer than 10 seconds, or had a conversion event, or had two or more screen or pageviews. All users have the Viewer role for the Google Analytics Demo Account. returning users pie chart in Looker Studio, but you can create your own dimension by way of a blend. Press the three dots menu depending on which custom dimension you’re interested in and then click on “Edit”. Manage accounts, properties, and users. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name,. Create property. If PII is found by you, you can create a Data Deletion Request to rectify any incidents. Click the pencil icon to customize. Click Choose Google Ads accounts, then select the Google Ads accounts you want to link. 5. You can create up to five Calculated Metrics inside each Google Analytics property (if. Per Nimantha's comment, I can't address your situation specifically without specific data to work with, but one side of the blend will have just new users and the other. Step 2: at the top of the standard report, click on ‘Create an exploration’. Step 3: Setting up your calculated field. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Click ‘Create’ and give your new event a name. The third step is different and is described below. You can use the same logic to create custom events via the GA4 UI: Here I am tracking the users who visited the website via email newsletter (utm_medium=email) and registered for the webinar. If you want to customize an overview report, see. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. This will lead you to the Trigger Configuration tab. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles. Drag your “page path” dimension over to the “rows” section under “tab settings. Now you have a GA4 report that can track a specific URL, ready to go. This would allow you to display the event count and other metrics. You’ll see a list of Conversion Events active in your property. Click “Blank” in your template gallery. 'cpc': (short for cost-per-click) users who click a paid advertisement. To illustrate, here are some examples of good and bad custom dimensions that you might send with a “search” event: GOOD. If you’re using the free feature from GA4 to export data to BigQuery, you’ll be confronted with a new way of data storage. Drag & Drop Filters. This means that you can: See reporting data and configuration settings. Follow the steps below to edit a custom dimension: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. You cannot save the comparisons. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. “Make sure to follow strict rules for campaign tracking if you want to use the default channel grouping in GA4. Click Create custom audience to open the audience builder. In Admin, under Data display, click Custom definitions. Also, be mindful of the quotas for custom metrics. In Metric name, enter a unique name for the new metric. Click New conversion event. Click GA4 Setup Assistant, the first option in the Property column. If a report doesn’t support a condition, e. Map custom dimensions. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. Step-1: Log in to your GA4 account. Enable or disable enhanced event measurement. If you see the message: “This is your GA4 property. Step-3: Navigate to ‘ Explore ’ in your GA4 property: Step-4: Click on the ‘ BLANK ’ report template: Step-5: Name your report ‘ Conversion rate of each goal ’: Step-6: Set the date range of the report to. 💡. 3. Build Custom Reports in GA4. Create a specific name for your metric since this will appear in your reports and Google Analytics 4 reporting templates. How To Add Custom Dimensions & Metrics To GA4 Reports. There’s just no way around that. Click the “ Add A Field ” option. Step-3: Click on the three dots menu next to the custom dimension you want to edit: Step-4: Click on the ‘Edit’ option:How to create a new predictive audience in GA4. In the Custom metrics tab, click Create custom metrics. Custom metrics in GA4 always have an event scope (in Universal analytics the scope was either Hit or Product) meaning that the value of a custom metric is sent for each event. GA4: Released in 2020, replaced UA in 2023. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. Source exactly matches direct AND Medium exactly matches (not set) OR Medium exactly matches (none) Organic. The table lists your most-recent requests. It tells GA4 when and where to track the dimension or metric. Here’s how you can create a custom report: From the left menu, click Reports. This number is important because it can tell you a lot about your user journey on your webpage. This example query contains all following Google Analytics custom dimensions and. Go to the Google Analytics website (analytics. Chose your created event parameter in the dropdown. Save the Custom Metric: Click 'Save' to create the custom metric. Step 2: Click on ‘Events’. So they will have no impact on the historical data. That’s it! Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. You will see a screen like below. Click “Blank” in your template gallery. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. A Calculated metric differs from a ‘custom. You should be able to see the ‘Clarity Playback URL ‘dimension listed under the. 1. In the Collections section, click Edit collection below the collection where you want to add the report. Select the check box for the Google Analytics 4 property you want to. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:How To Create Custom Conversions in GA4. GA4 and Universal Analytics. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. com . First, follow step 1 and 2 from the first category of custom insights. Click the View menu to bring up a list of views associated with the selected property. Step 2: log in to Google Analytics and navigate to the relevant view. Other dimensions and metrics that you might need are a bit harder to access. Step 2: Click on the ‘View All Insights’ option. 4. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Enter a name and description for the segment. Select the Click URL variable. Step-2: Click on ‘Data Settings‘ under the ‘Property‘ column: Step-3: Click on ‘Data Collection‘: Step-4: Find and click on the ‘Google Advertising Features Policy‘ link and then go through the policy: In Google’s own words: “By activating the Google Signals. Click Add new condition to add users who meet conditions based on dimensions, metrics, and events. As you can see from the above image, insight cards are by default available. However, if you prefer pre-configuring the conversion, follow these steps: Navigate to ‘Configure’ and then ‘Conversions’. Step 3: Select Google Analytics and then select the account that can give you access to the GA4 property. Click Create event . Quick step-by-step guide for creating a landing page report in GA4: Login to your Google Analytics 4 account. Click ‘New Conversion Event’ in the top right corner. The Promotions report is a pre-made detail report that shows the impact of each promotion on purchases and revenue. I've correctly registered all custom dimensions and my data proceed correctly. Here are the steps to set it up: In Google Analytics, click ‘Settings Admin’. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. 9% of the users who viewed an item went on to the next step add_to_cart. Step 5: Select the GA4 property you want to connect to (and click on “Connect” in the top right corner). Select your deletion type: Delete all parameters on all events. Analytics will create a connected site tag between your Universal Analytics and GA4 properties. Enter a name and description for the audience. Open the Life Cycle > Traffic Acquisition Report. According to a statement from Google, the. Click Custom definitions. Google Analytics allows you to integrate mobile app and website usage data into a single GA Property. First, log into Google Analytics and click the Explore tab in the left sidebar menu. g. Reports contain statistics derived from data collected by the Google Analytics tracking code. You can also measure when an item is added to a wishlist by sending an add_to_wishlist event with the relevant. Step 2: Click Create and then click on ‘Data Source’ to add Google Analytics as a data source. By default: GA4 collects standard behaviors and metrics, like users, engaged sessions, and time per session. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Step-2: Login to your GA4 property and then click on the ‘ Explore ’ link: Step-3: Click on the ‘ Blank ’ exploration report template: Step-4: Name your report ‘ Organic Search Traffic Analysis ’: Step-5: Set the date range to the last 30 days: Step-6: Click on the + button next to SEGMENTS:Manual pageviews. Step-4: Select ‘Data streams’ to view the web stream details. Follow these few steps to create a goal in GA: Find the view under which you want to insert a goal. To manage your custom insights you’ll need to scroll to the bottom of the home page and click on ‘View all Insights’ in the top right corner of the ‘Insights and recommendations’ section. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘Site Search Report’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:GA4 Problem #3 – Some Basic Conversion Tracking is Harder in GA4. Adding Custom Dimensions and Metrics. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. 5 more Custom Dimensions and Metrics. #2 Minutes Stream – This stream shows the events logged in the last 30 minutes in the form of a series of circles. The total revenue does not include tax and shipping charges. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Defined custom dimension in GA called "User ID" with scope User 2. With explore reports, you have the freedom to create custom analyses by selecting dimensions, metrics, segments, and filters based on your specific needs. With the help of unnest and parse for dates or timestamps we can do the trick. Quick Tip: In order for custom events and parameters to appear in reporting, beyond real-time reports, you’ll need to add an additional custom dimension or metric in GA4. To do it, you should follow these steps: Open GA4 Exploration and create a new report. And. Step 3: create a new custom dimension (event-scoped). Configure the tag by selecting the GA4 configuration tag and specifying the event name and parameters based on your tracking requirements. Also,. If there is more than one data stream for the property, then you will need to select the data stream you want to use. If you want to use a suggestion as template, click Review and create in the row for that insight. In Configuration Tag, select your Google Analytics 4 Configuration tag. . In this example, I am selecting the ‘Report Snaphot’ tab. In the Custom metrics tab, click Create custom metrics. A data filter lets you include or exclude incoming event data from being processed by Google Analytics. This is an underlying metric showing you the average time your webpage was in the focus of your user. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC; You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields and click the Create button when finished. You’ll also want to select metrics for your exploration report, and this will vary depending on your needs. You can also schedule your custom reports to be generated regularly. Here are some advanced GA4 custom metrics techniques that agencies can use to create more valuable metrics: 1. In other words, UA collects data based on pageviews and other things that take place during a session and GA4 collects all hits as events. You can use them to collect and analyze data that Analytics doesn't automatically track. How to Change Conversion Counting Method in GA4. Step 4: Set the conditions of the custom insight (Segment = All Users). Name your calculated field. Click ‘Create Event’ on the top right corner. Well and there also are custom dimensions. * In addition to or instead of the custom metric, you could create a custom dimension. The new event will appear in the Custom events table, but it won't appear in the Existing events table in Admin > Data display > Events until Analytics processes the event. To do this in Looker Studio with a GA4 data source you would do the following. Once you save and publish your Collection, it will show up as a Dashboard on your main Report screen. Step-3: Now click on ‘Events’. 1 Answer. If you are not sure what custom metrics are, this video is. Apply up to 4 segments to focus on specific sets of users. Steps. Step 2: Click on create field. This lets you identify the segment elsewhere in Analytics. The GA4 property is available in your GA account when you. However, this has all changed with the advent of GA4 property (formerly known as ‘App+Web’ property). Your connected Universal Analytics property remains unchanged", click Open connected property. To use one of the suggested custom insights: Select the check box for each insight you want to create, then click Create selected. This opens a new menu. Step 4: An overlay will appear on the right-hand side with. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. Add or remove an item from a shopping cart. User Properties vs. #2 Click on the ‘ + Create Property ‘ button: #3 Hover your mouse over ‘Roll-up Property’ and then click on the ‘ Create’ button: #4 Give a name to your roll-up property. Seems that the limit is set by default to 50 and it's possible to add a PageSize parameter to set this limit to up to 200 but I can't manage to use this parameter in your script. Step 1: brainstorm your calculated metric. Subscribe as free member and get access to this premium tutorial ). It’s the first option in the Property column. Session acquisition dimensions can be found here. Step 3: Now click on the ‘New audience’ button. 40 custom metrics will serve most organizations well, while 10 custom dimensions can be very limiting. 💡. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new. A dimension is an element or descriptive element of the data, and the metric measures that data. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ menu. I am an independent data analyst and have 8+ years hands-on experience in marketing, web. Then select the iOS app, Android app, or Web. Each Google Analytics property can have up to 150 custom reports. So metrics include things like number of active users, number of first-time purchases, number of checkouts, etc. Click the “ Add A Field ” option. In Universal GA there are a number of pre-set metrics available to you that represent averages; things like 'avg time spent on page' and 'avg Bounce rate'. Select a technique to explore your data. Edit level user access is required to configure custom dimensions in GA. GA4 Simplifies Data Flow with Custom Dimensions & Parameters. ; Click Next and follow the instructions to add the Google Analytics for Firebase SDK to your app. Click to edit individual options as needed. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. Step 3: fill in Name, Scope and State (active vs. First, go to your admin settings and select “Conversions. The only way you’ll learn how to create custom reports in GA4 is by trying them and playing around with the settings. You can enter the name of a metric or scroll through the drop-down to select a metric. If you use the Google tag on your website, you also need to make sure that each event is enabled for automatic event detection for your Google tag. Whenever someone loads a page of your website or their browser history state is changed by the active site, an enhanced measurement event called page_view is sent from your website to Google Analytics. Right-click in the data table to create segments from the data. Image source: support. In Event property, enter the name of the event parameter. To learn more about Custom channel groups, see this article on Custom channel groups in GA4. With event-scoped custom dimensions and metrics, parameters are identified for property-wide dimensions and metrics, allowing you to create a single dimension or metric based on a parameter and report on it for as many events as you wish. Step 4: An overlay will appear like below. Step-2: Click on the ‘Admin’ section from the left-hand side. Make sure you are viewing a detail report. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. In Metric name, enter a unique name for the new metric. Next, go to “Custom definitions”. Create a custom metric. Add the name of your event. With Query Builder, you can pull custom metrics from many popular tools to get a more granular view of your company’s performance. Select the type of field that you want to create. With Metric Builder, you can pull custom metrics to get a more granular view of your company’s performance. Once linked it can take 24-72 hours for events to begin showing on the Google real. Step 5: review if all data is collected properly. So, follow. To do so, click on “Free form” and select the “Funnel exploration” technique. Follow the steps below to build a comparison. You can enter the name of a metric or scroll through the drop-down to select a metric. Next is the final and most important step: start visualizing your metrics using the “goals” feature. Go to your Google Tag Manager account. 1 Share 1 view 1 minute ago Learn how to create calculated metrics with Google Analytics 4 (GA4). In the. 'organic': users who click a link from a search engine. search_filter = “price < $100”. Google Analytics, calculating an average for a custom metric. Analytics evaluates data filters from the point of creation forward. Apply multiple comparisons to a report. Use segments to identify subsets of data by dimension, dimension value, metric, and metric value. Click New conversion. With GA4, you can create custom audiences that can help you break down and analyze your data. 2. runReport. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics Tutorial. Choose Free Form in the Explore Tab. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. For all of these variables, use the plus button to pop open a menu to view and save/import predetermined and custom variables. In Event property, enter the name of the event parameter. To find a dimension. e. One of the greatest benefits (at the same time a challenge) is the flexible data model. If you haven’t built a funnel yet, you’ll need to start from scratch. 5. g. Cannot see custom insights in the user interface and cannot receive them via email. To set up custom alerts in Google Analytics 4 for anomaly detection and to monitor changes in your site’s metrics, you can use GA4’s custom insights. Testing Events. Add the dimension and metric to rows and. In the Variables column (on the left), add items to the Dimensions and Metrics sections. Anytime Google doesn't provide a dimension or metric for an event parameter, you must create a custom dimension or metric in order to see the event parameter value. Step 1: Go to Custom Insights in GA4. When you see the following screen, click on “ Create. Since comparisons are temporally created segments there are a few limitations to it. Select the GA4 data source by clicking on the edit button. With Metric Builder, you can pull custom metrics to get a more granular view of your company’s performance. You must have the Editor role on the property to create or edit custom dimensions & metrics. Next, ensure that your website URL is shown, and then click Connect. Our aim is to make the world of GA4 accessible and empowering for every marketing leader. Since the dimension we want is already listed (as it’s available in the drop-down of the Tech details report), all. It can take up to 24 hours before custom metrics are processed in Google Analytics. Open the report you just made, and click the pencil icon edit in the upper right. There is only one more step, click the blue button to. In Google Analytics, click Admin. Name – Provide a descriptive name (i. Step 1: Open the GA4 – Google Merchandise Store demo property. User dimensions & metrics (GA4) Device, app, web, stream and platform dimensions & metrics (GA4) Geo location dimensions & metrics (GA4). In the 'Dimension values' drop-down, select one or. For example, you can create a bucket for pages wComparing to fields available through the GA4 data API used by the native Data Studio connector, the following dimensions are missing for the moment, but will be added very soon: User traffic source dimensions. Click Create. 4. Navigate to Library, and click it (Note that you should be an editor or administrator to access the library option) In the reports section, click on “Create new Report”. Users with permission can create and edit custom insights based on restricted metrics. Here’s how to do it, according to Google: On the top right of the report, click Customize report. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. 1. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. Step 1: Log in to your Google Analytics 4 account and select any reporting tab where you want to build the comparison. . Step-3: A new console will open like below. Click Add metric to add a metric. UA uses Custom Dimensions and Metrics to store user-level data. Add a metric of ‘ event count ’. Select “exactly matchesDifference Between GA4 Explorations & Universal Analytics’ Custom Reports. Click “Create Detail Report”. Once you save and publish your Collection, it will show up as a Dashboard on your main Report screen. Click Metrics. Step 2: register the parameter as a custom dimension in GA4. This is because you can create a new GA4 property without changing your Universal Analytics account. From the left menu, access the report library. Collect website and app data. To remove a metric, click the Remove icon. Click on Blend Data. The first step is to configure a custom dimension. 5%, indicating that the majority of users who viewed an item did not add it to their cart. ”. ”. Other dimensions and metrics that you might need are a bit harder to access. A Calculated metric differs from a ‘custom. Limitations of comparisons in GA4. Hit-level metrics for them should be exactly equal across the platforms. Choose “edit” or “archive”. To learn more about the event-scoped. To use one of the suggested custom insights: Select the check box for each insight you want to create, then click Create selected. Then select ‘CUSTOM QUERY’ on the left-hand side and select your BigQuery billing project. Adding these new GA4 dimensions and metrics should help. Follow the steps below: Step-1: Navigate to your GA4 reporting view and click on ‘Reports’. Match the index number with the configuration in Google Analytics. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Then, choose “change counting method” as you can see below. To create a custom conversion in GA4, you can either select Create event to create a new event or Modify event to edit an existing event. In Google Analytics 4, you can only create event-scoped custom metrics. 1. To test your events in GA4, you will need to navigate to your debug view. Limitations. the report doesn’t include one of the dimensions, then a blank card appears for that comparison. Step 3. Analytics does at least one of the following when dimensions and metrics are incompatible: Analytics grays out the dimensions and metrics so you can't select them. On the right, click on Dimensions and add “File name” and “File extension” and then click Apply. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. In GA4’s settings, go to “Custom definitions” for the Property and add a custom metric that aggregates that Event parameter. Enter a name for the event. In Event property, enter the name of the event parameter. Step-7: Once you have discovered duplicate transactions, download this. To set up a custom dimension in GA4, you need to first set up the event in Google Tag Manager (GTM) or send it directly to GA4. From here, you can create a custom filter based on up to 5 dimensions. It’s a foundational metric that has direct implications for calculated metrics like. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Go to your GA4 Property > Custom Definition settings and create the 4 metrics shown here: Step 3: Publish GTM Web Container & QA. Then, modify your tracking code. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Steps define the user journey you want to measure. Implications Of Removing Rule-Based Attribution. The new event will appear in the Custom events table, but it won't appear in the Existing events table in Admin > Data display > Events until Analytics processes the event. Step 3: Give a proper name to your tag and click on ‘Tag Configuration’. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. Or, for more beginning users, there’s the template gallery. You can see what is available by calling the ga_meta("data") function. Go to Admin > Events. There is not a GA4 dimension that you can use to create a new vs. Custom parameters and metrics in GA4 allow you to learn more about the tracked object and better describe it. Step 2: Mark the new event as a conversion. In the row for an existing group, click > Copy to create new.